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The Toraños have been commemorating the triumphs over the tragedies that befell the Cuban nation on New Year’s Day, 1959, when Fidel Castro took power with its Exodus 1959 series of premium cigars. The Toraños, like many other legendary cigar and tobacco families, fled the island after their lands were seized, penniless.
Previous Exodus 1959 premium cigars that have been released over the past several years are the Exodus 1959, which became known as the Exodus Gold, and the Exodus 1959 Silver Edition.
Early this year, Charlie Toraño and his father, Carlos, the company’s chairman of the board, began hosting retailer events on their “Our Roots Run Deep” Tour. The highlight of the Tour’s retailer events is the new Exodus 1959 - 50 Years cigar that is presented in the company’s Selección Exclusiva five-cigar Sampler.
“This year’s IPCPR [saw] the national launch of the Exodus 1959 - 50 Years,” says Charlie Toraño. “The cigar’s iconic Exodus band is trimmed in a warm, old-style copper color, and we anticipate that consumers may refer to it as the ‘Exodus Copper.’ The cigar is available in three shapes … 5x50, 5 1/2x52 torpedo and 6x48. The wrapper ... very dark, with a lush, oily sheen ... adds visual impact. It is the most full-bodied blend of the three Exodus brands, but with a subtle, natural sweetness and balance that were very difficult to achieve in such a powerful cigar. The presentation for the Exodus 1959 - 50 Years is 24 to the box, with a price range similar to the other Exodus lines.” Toraño advises, now that the Exodus 1959 - 50 Years line has been officially introduced, he and his father will make the cigar the focal point of their continuing Tour. Toraño suggests retailers and smokers consult the company’s newly redesigned Web site, www.torano.com, for the itinerary of the Tour.
Also introduced at IPCPR is the company’s new Toraño Companion Pack, which exemplifies one of the Our Roots Run Deep campaign’s themes, “Never Smoke Alone.” This four-cigar pack’s “Buy three, get one free” pricing encourages smokers to share a cigar with a friend when fishing or hunting, at poker parties, golfing, or just hanging out. The four cigars, all 6x50 toros, include one each Casa Toraño, Casa Toraño Maduro, 1916 Cameroon and Virtuoso.
For more information on these cigars, call (800) 7-CIGARS. |
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